Please read this policy carefully. By accessing or using our Site, placing an order, or providing us with your information, you agree to the practices described here. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information in the following ways:

Information You Provide Directly

  • When you create an account, place an order, contact us, subscribe to newsletters, or fill out forms: name, billing/shipping address, email address, phone number, payment details (processed securely via third-party providers—we do not store full card numbers), order history, and any messages or preferences you share.

Automatically Collected Information

  • Device and usage data: IP address, browser type, operating system, device identifiers, pages visited, time/date of access, referring/exit pages, and clickstream data.
  • Cookies and similar technologies: We use cookies, pixels, and web beacons for functionality, analytics, and advertising (see our Cookie Policy section below).
  • Location data: Approximate location from IP address or, if consented, precise location for shipping/delivery purposes.

Information from Third Parties

  • Payment processors ( Stripe, PayPal), shipping carriers, analytics providers ( Google Analytics), and advertising partners may share limited data with us, such as transaction confirmations or aggregated usage stats.

2. How We Use Your Information

We use collected information for legitimate business purposes, including:

  • Processing and fulfilling orders, shipping wheels, handling payments, and providing customer support.
  • Communicating with you about orders, promotions, updates, or inquiries.
  • Improving our Site, products, and services (e.g., analyzing traffic and user behavior).
  • Personalizing your experience, such as recommending BBS models based on browsing history.
  • Sending marketing emails or ads (you can opt out anytime).
  • Preventing fraud, enforcing our terms, complying with legal obligations, and protecting our rights.
  • For internal analytics, research, and business development.

We do not sell your personal information as defined under applicable laws ( CCPA/CPRA).

3. Sharing Your Information

We share information only as necessary:

  • Service Providers: With trusted vendors who help operate the Site (e.g., hosting, payment processing, shipping/logistics like UPS/FedEx, email services, analytics like Google). They are contractually required to protect your data and use it only for the services they provide.
  • Business Transfers: In the event of merger, acquisition, or sale of assets, your information may be transferred.
  • Legal Requirements: To comply with laws, respond to subpoenas, court orders, or protect against harm, fraud, or legal claims.
  • With Your Consent: For any other purpose with your explicit permission.

4. Cookies and Tracking Technologies

We use cookies and similar tools to enhance functionality:

  • Essential Cookies: For core Site features like cart, login, and checkout.
  • Performance/Analytics Cookies: To understand usage ( Google Analytics).
  • Marketing Cookies: For targeted ads ( retargeting on Google/Facebook).

You can manage preferences via our cookie banner or browser settings. Note: Disabling cookies may limit Site functionality. For more details, see our Cookie Notice (linked in footer).

5. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your information from unauthorized access, loss, or misuse. However, no online transmission or storage is 100% secure—we cannot guarantee absolute security.

6. Data Retention

We retain personal information only as long as necessary for the purposes outlined ( order fulfillment, legal compliance, dispute resolution). Order-related data is typically kept for 7 years for tax/accounting purposes. Marketing data is retained until you opt out.

7. Your Privacy Rights

Depending on your location, you may have rights under laws like CCPA/CPRA (California), other U.S. state privacy laws, or GDPR (if applicable):

  • Access, correct, or delete your personal information.
  • Opt out of the “sale” or sharing of your data for targeted advertising (we do not sell data, but provide opt-out for sharing).
  • Limit use of sensitive information (if collected).
  • Opt out of marketing emails (unsubscribe link in every email).

To exercise rights, email info@elitebbswheels.shop with your request and verification details. We respond within required timeframes (45 days under CCPA). No fee for most requests; we may deny abusive/frivolous ones.

For California residents: See our CCPA/CPRA section below for additional disclosures.

8. CCPA/CPRA Privacy Notice (California Residents)

This supplements the policy for California consumers:

  • Categories of Personal Information Collected (past 12 months): Identifiers (name, email, IP), commercial info (order history), internet/electronic activity, geolocation (approximate), professional info (if provided).
  • Sources: Directly from you, automatically, third parties.
  • Business/Commercial Purposes: Order processing, Site improvement, marketing, security, compliance.
  • Categories Disclosed for Business Purposes: Identifiers, commercial info, internet activity (to payment/shipping/analytics providers).
  • Sold/Shared: No sales; limited sharing for cross-context behavioral advertising (opt-out available via “Do Not Sell or Share My Personal Information” link in footer).

To opt out or exercise rights: Use the link above or email info@elitebbswheels.shop.

9. International Transfers

Our Site is hosted and operated in the United States. If you access from outside the US ( EU), your data may transfer to and be processed in the US, where privacy laws differ. We use appropriate safeguards for such transfers when required.

10. Children’s Privacy

Our Site is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we learn we have, we delete it promptly. Contact us if you believe a child has provided information.

11. Changes to This Policy

We may update this Privacy Policy. Changes will be posted here with an updated “Last updated” date. Significant changes may include notice via email or Site banner. Continued use after changes constitutes acceptance.

12. Contact Us

For questions, requests, or concerns: Email: info@elitebbswheels.shop Address: 726 South Santa Fe Avenue, Los Angeles,California, 90021, USA(contact for mailing details)